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AestETHICS is the global conversation between HCPs and patients in aesthetic medicine.
AestETHICS came about thanks to the voices of individual HCPs who share a common vision: the ethical use of aesthetic medicine.
IBSA Derma has always been an active partner in the promotion of aesthetic medicine, in close collaboration with these HCPs. With the aim of fostering a wider and deeper conversation on an international level to positively impact current clinical practice in the entire field of aesthetic medicine, together, we have created an educational project with the support of renown scientific societies. Through discussions between experts, HCPs, scientific societies and training schools, the project is collecting valuable data on the vision of ethics in aesthetic medicine from all important parties involved in the field. The first concrete result of the on-going project is a Consensus Paper entitled “Aesthetic Medicine: International Dialogue on the Relationship between Medicine, Beauty And Ethics” presented in Paris, at the IMCAS 2023 Congress, which then led to the publication of a scientific article in the journal Philosophy, Ethics, and Humanities in Medicine entitled “The ethical foundations of patient-centered care in aesthetic medicine.” In Italy, the project is being rolled out with the support and involvement of two leading Italian Aesthetic Medicine Scientific Societies, SIME and AGORÀ.This collaboration has already resulted in the event, last year, of two lectures on ethics, involving nearly 300 students where participants also replied to a survey distributed by IBSA Derma on the perception of ethics among HCPs – a total of 452 individuals responded, providing valuable insights.
2025 has been the year in which the project has experienced its largest international growth, with the dissemination of a peer-reviewed article summarizing the results of the survey and the addition of new scientific societies from different countries, involving more key opinion leaders as ambassadors of this initiative.
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“There is a need for discussion on ethics with our colleagues and the scientific community to help us reach a consensus about our practices.
It is important to establish common rules, draw up a code of ethics and create recommendations.
Ethics is about respect, humanity and care. ‘Primum non nocere’ is the fundamental principle of medical practice.”
“In recent years, the widespread popularity of aesthetic medicine treatments, the influence of social media and the emergence of new transgressive trends, have made us face new ethical challenges.
Now it’s time for the role of beauty to move towards a more mature and holistic approach.”
“I firmly believe that it’s essential for companies, doctors and patients to unite under a shared vision, which is to work in complete compliance with ethical principles.”
“I think it’s important to establish some clear rules and guidelines to instil ethical values in our work and profession.
We must remember that aesthetic medicine is not just a business, but a means to help our patients fully realise their physical and emotional potential.
Ethics must be a cornerstone of our work. Ethics means respecting the standards of beauty and harmony, and, most importantly, putting patient care first.”
“Together with a team of doctors and the support of IBSA, we are conducting research on the ethical use of aesthetic medicine to prioritise our patients’ well-being.
It is important to remain open in a changing society without restricting people’s freedom of expression. However, we must set boundaries to protect our patients’ image.”